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BENEFITS.BIOBREEDING main objectives:
- Better understanding and effective communication of the benefits induced by agrobiodiversity heritage management and organic breeding following a participatory approach.
- Raise awareness for the benefits of organic breeding in the organic value chain and wider public.
- Provide solid and accessible arguments and outreach tools for the organic sector to lobby for support for organic breeding and agrobiodiversity increase.
- Support local farmers and food producers with impactful narratives for marketing organic cultivars and food products from such cultivars.