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BiobreedingAboutBENEFITS.BIOBREEDINGOrganic consumer consultation

Testing the effectiveness of consumer-specific narratives in the promotion of benefits of organic breeding among organic consumers

Activity 2 in a nutshell:
Aim: Test the effectiveness of consumer-specific narratives in communicating organic breeding benefits.
Method: Online organic consumer survey including choice experiment.
Output: Public report on the effectiveness of consumer-specific narratives by region (Aug. 25).

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